‘I Reject Shein, the Fast Fashion Devil’: Embracing Sustainability with Yumika Hoskin
Yumika Hoskin, once an Instagram sensation with over 44,000 followers, captured attention as a television host, actress, and model when she made her way from Australia to Singapore in 2015. Her feed was adorned with glamorous images, showcasing her modeling prowess and event hosting. However, her path took a profound turn when she forsook the superficiality of her online persona and embraced a sustainable lifestyle advocacy. A Shift Towards Authentic Impact Yumika's transformation into a sustainability lifestyle influencer was a response to her growing unease over the rampant use of plastic in her surroundings. Her deep dive into sustainable living sparked a passion that drove her to promote environmentally-conscious choices relentlessly. In 2018, Yumika's passion culminated in the birth of Peco Bags, a brand of reusable bags crafted from recycled polyester. Initially a personal project, Peco Bags rapidly evolved into a thriving business, collaborating with esteemed brands like